Build a legacy

Bow Capital
Bow Capital

Senior Product Marketing Manager



Marketing & Communications, Product
Posted on Friday, October 27, 2023
Founded in 2012, EasyPost is a YC unicorn whose mission is to make shipping simple for businesses, from garage startups to the Fortune 500. Shipping, now more than ever, is the backbone of the global economy, but integrating the technology-enabled operations of a modern business with the low-tech and complex shipping industry has always been a challenge. EasyPost solves this problem with the first developer-friendly REST API for shipping, and we continue to push boundaries and discover new ways to simplify shipping for all. Our team is rapidly growing, and this is the perfect time to get on board. Join us, and help build the shipping infrastructure of the future.
About the role:
The Senior Product Marketing Manager will be the voice of our customers internally, develop and execute the go-to-market strategy for new and existing products/services, and ultimately own our adoption KPIs for new and existing s products and services. This role will partner very closely with the Product team to develop content, launch products, and drive the future product roadmap
What you will do:
o Communicate with customers and prospects about new and existing products/services to capture feedback and improve marketing collateral.
o Partner with the Product and Analytics Teams to establish and report on Adoption KPIs for the products you own.
o Advocate for our existing and prospective customers, be informed about our competitive landscape and become the go-to expert for your product area to help shape the product roadmap and strategy.
o Deeply understand our different customer segments and user types and execute marketing strategies needed to reach different audiences.
o Work closely with a range of cross-functional teams—Product, Sales, Design, o Marketing, Operations and Engineering—to execute go-to-market strategy and achieve adoption goals for new and existing products/services.
o Enable customer-facing teams at EasyPost—from Sales, Customer Success and o Solutions Engineering on new and existing products/services.
o Work with the Finance and Product teams to set pricing.
o Work to expand our solutions, adapting your understanding of local market needs, competitors, and pricing accordingly.
About you:
o Bachelor’s Degree
o 8+ years of related experience, master’s degree and 6+ years of related experience, or equivalent related work experience.
o Relevant work experience that can span software development, marketing, product marketing, product management, sales engineering, operational roles, or strategy consulting
o Experience with product marketing or other go-to-market strategy work experience, preferably at a SaaS technology company
o Self-motivated and hungry to take ownership of the projects you own
o Experience working with technical products and API companies is preferred
o Experience working on marketing or growth throughout a product’s lifecycle
o You have deep empathy for users and are able to adapt how you communicate to best reach and engage your audience—from developer to CFO—and differentiate EasyPost
o Excellent verbal and written communication skills
o You like working with data and insights and pair that with your passion for users to generate balanced and thoughtful points of view for how to take our products to market
o You are keen to learn about how things work and are able to explain technical concepts in ways that everyday people can understand. You follow tech trends, and you’re excited about building incredible product experiences.
What We Offer:
o Comprehensive medical, dental, vision, and life insurance
o Competitive compensation package and equity
o 401(k) match
o Monthly work from home stipend of $50 net
o Flexible work schedule and paid time off
o Collaborative culture with a supportive team
o A great place to work with unlimited growth opportunities
o The opportunity to make massive contributions at a hyper-growth company
o Make an impact on a product helping ship millions of packages per day
Data Privacy Notice for Job Applicants:
For information on personal data processing, please see our Privacy Policy: https://www.easypost.com/privacy
"EasyPost is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law."
To be considered for this position, you must be authorized and based in the United States.