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Bow Capital
Bow Capital


Palo Alto, CA, USA


Commerce and Shopping · Data and Analytics · Information Technology · Manufacturing · Professional Services · Software


11-50 employees



founded in


Eversight provides Offer Innovation solutions that help retailers and consumer goods manufacturers dramatically improve promotion effectiveness and make better use of trade spend dollars. Eversight disrupts the $300B+ world of trade promotions by combining the latest in predictive analytics, cloud software, big data and behavioral economics. The Eversight Cloud suite of SaaS solutions enables our customers to remove the guesswork and risk from trade promotions by micro-testing thousands of unique offers with real shoppers to find the best performing ones. Eversight promotions have been shown to yield an unprecedented 20-50% improvement in volume sales over traditional promotions. Founded in 2013 and headquartered in Palo Alto, CA, Eversight serves as a strategic partner to some of the world’s largest consumer goods brands and retailers, including Unilever, BIC, AB InBev, and others. The company is new, but the team is proven. Eversight brings together the top experts in trade promotions, data science, and pricing software, who have collectively delivered billions of dollars in incremental profits to clients.

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